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Arva SEO

See what your competitors win, and how.

Add the websites you’re up against and see where they’re ahead: the keywords they win, the links they’ve earned and how fast their pages load.

Start free See pricing

Free for your first website. No credit card required.

01Side by side

Your website and theirs, compared fairly.

Every column is worked out the same way, so you compare like with like.

  • Estimated ranking keywords, organic traffic, backlinks, referring domains and authority for every website, yours included
  • Your own measured figures beside them, from Search Console, Google Analytics, your backlinks and your latest audit, never mixed with estimates
  • Each homepage’s PageSpeed on a phone: the score, Largest Contentful Paint, layout shift and real visitors’ Core Web Vitals
  • Notes on each competitor, and fresh numbers when you want them

02Find the openings

Turn their lead into your to-do list.

01

The keyword gap

The keywords your competitors rank for, sorted into Missing, Weak, Strong and Untapped, with volume and difficulty. Save the ones worth winning in one click.

02

The link gap

The websites linking to your competitors but not to you, ready for outreach from Backlinks.

03

AI answers

With AI answer tracking, see whether ChatGPT, Claude and Gemini name your competitors for your customers’ questions, and which sites they cite.

04

Local rivals

Business Profile lookups put your Google listing next to up to three nearby competitors: rating, reviews, categories, hours and photos.

03Also included

From comparison to plan.

  • Gap keywords saved to your keyword list in one click, ready to map and track
  • Topic ideas for Content Studio from the keywords you’re missing
  • A Competitors sheet in the SEO File, for Excel or Google Sheets
  • Estimates are labeled as estimates, everywhere they appear

04Plans

Competitors per website.

Each refresh of a competitor’s numbers uses one competitor data refresh. Compare the plans.

  • Free: 1 competitor, 1 refresh a month
  • Starter: 3 competitors, 5 refreshes
  • Professional: 5 competitors, 15 refreshes
  • Business: 10 competitors, 50 refreshes
  • 25 more refreshes a month for $6.50 on any plan, or 25 once for $8

05FAQ

Questions, answered.

Something else? Ask us.

How many competitors can I compare?

Free compares your website with 1 competitor, Starter with 3, Professional with 5 and Business with 10, for each website.

Where do the competitor numbers come from?

Competitors’ figures are estimates from licensed keyword, ranking and backlink data, and are labeled as estimates. Your own website’s measured figures come from your Search Console, Google Analytics and audits, and are shown separately so the two are never mixed.

Are the traffic estimates accurate?

They’re estimates: good for comparing websites with each other and seeing which way they’re heading, not exact visit counts. For your own website, use the measured figures from Google Analytics.

Which websites should I add as competitors?

The websites that show up for the searches you want to win, not only the businesses you compete with offline. Your keyword research and rank tracking show who ranks; for a local business, the map pack shows who you’re up against nearby.

06Related features

Works well with.

Keyword research

Volume, difficulty and intent, keyword gaps and a keyword map.

Backlinks

Referring domains, link gaps, a backlink audit with a disavow file, and outreach.

Rank tracking

Weekly rankings by location and device, with history and AI Overview checks.

07Start today

Your first website is free.

Create an account in a minute, verify your website and add your first competitor. No credit card required.

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