Step by step
Ten steps, from setting up your website to reporting on it. Each one shows what to do next and which pages it affects.
Your own SEO. Step by step.
Audit your website, find relevant keywords, improve your content and track progress in one place. Works with websites on any platform. Use the free WordPress Connector to optimize WordPress sites in Arva SEO, and connect your AI assistant to work through SEO tasks.
Free for your first website. No credit card required.
- Step-by-step SEO
- WordPress connector
- AI assistants
- Site audits
- Fix lists
- Keyword research
- Keyword mapping
- Page improvements
- Content Studio
- Rank tracking
- Local SEO
- AI search visibility
- Google & Bing data
- Backlinks
- Link outreach
- Pages competing
- Content calendar
- Plain-words reports
01Why Arva SEO
Most SEO is a list of jobs done in the right order. Paying someone to work through it costs money every month, and most SEO tools are built for experts. Arva SEO gives you the list, explains each job in plain words and helps you do it on your own website.
Straight to WordPress
The free Arva SEO Connector plugin sends SEO titles, descriptions and drafts to your site. Drafts by default: your site’s admin decides how far it may go.
Use the AI you already use
Connect your AI assistant and do the work by asking. 51 tools read your Arva SEO data and save the work for you to check.
02See it work
The whole cycle, start to finish.
The AI-powered SEO workspace for business owners, on every website platform. See audits, keywords, page fixes, content and reports in 1 minute 16 seconds, plus the free WordPress Connector integration.
Read the video as text
- 0:00 SEO shouldn't need an agency.
- 0:03 Or ten tools, a writer and a monthly retainer.
- 0:06 Arva SEO lets you do your own SEO, step by step.
- 0:11 Your website. Your rankings. Your budget.
- 0:14 The SEO guide tells you what to do next,
- 0:16 why it matters, and where to do it.
- 0:19 Your website moves through the same ten-stage cycle,
- 0:22 so you always know where it stands, and what comes next.
- 0:25 Audit the whole site, and see every issue with the pages to fix.
- 0:29 Find the searches your customers make,
- 0:31 give each one the page that should rank,
- 0:34 and track your position every week.
- 0:36 Improve your pages, and plan articles that answer
- 0:38 the questions people really ask.
- 0:41 Drafts use only the facts you give them,
- 0:43 and say so where a real example is needed.
- 0:46 Prefer to chat? Do all of it in Claude or ChatGPT,
- 0:49 with the AI you already pay for.
- 0:52 The free WordPress plugin sends drafts, titles
- 0:54 and descriptions to your site, without sharing passwords.
- 0:58 Local SEO, links and AI search are here when you're ready.
- 1:02 And every month, a report in plain words
- 1:05 shows what changed and what to do next.
- 1:07 Arva SEO. Your first website is free.
- 1:11 Start at arvaseo.com.
03Step by step
Ten steps, from setup to report.
04AI assistants
Do your SEO by asking.
Connect Claude, ChatGPT, Gemini or Grok to Arva SEO. Then ask in plain words: what to fix first, which searches to go after, a draft for a new page. The AI connectors give your assistant 51 tools to read your Arva SEO data and save its work there for you to check. How to connect it.
- Runs on the AI assistant you already use, instead of an agency or a writer
- No API key, and no Arva SEO AI credits used for the writing
- Claude, ChatGPT, Gemini and Grok, subject to each provider’s availability. Check setup requirements.
- Changes your WordPress site only within the limit your site’s admin set
05WordPress
Fixes and drafts, straight to your site.
Install the free Arva SEO Connector plugin from WordPress.org and approve it in Arva SEO. No password is shared, and connecting it also verifies your website.
- About 40 WordPress health checks, each with how to fix it
- Speed fixes that name the setting to change in the caching plugins you already use
- SEO titles and meta descriptions updated in bulk in Yoast SEO or Rank Math, and every change can be undone
- Drafts sent to WordPress with categories, tags and a featured image
- Draft only by default: your site’s admin can allow editorial review, scheduling or full publishing
06Features
Everything your website’s SEO needs.
Site audits with fix lists
Our crawler checks titles, links, images, structured data and speed signals, grouped by issue with the pages to fix. It obeys robots.txt and checks links to other websites without ever crawling them.
Search data, combined
Search Console, GA4 and Bing side by side: queries, landing pages, conversions and revenue.
AI search visibility
See whether Google’s AI answers and chat assistants mention your business, and what to change to be cited.
19 AI crawlers checked
Keywords and rankings
Volume, difficulty, gaps against competitors, and weekly rankings with history.
Local SEO
Local checks, the map pack, Business Profile comparisons and map grid scans.
Write with AI, credits included
Title ideas, briefs and drafts with the AI credits in every plan. Or use a connected AI assistant, or your own API key, with no credits used.
Pages competing
Find pages competing for the same search (keyword cannibalization), choose the one that should rank, and get the fix for the others: merge and redirect, a canonical, a rewrite or noindex.
The SEO File
Everything about a website in one workbook, exported to Excel or straight to Google Sheets.
Speed checks
Lighthouse and Core Web Vitals for the pages that matter, with fixes for the plugins your WordPress site uses.
Outreach to websites and creators
Pitch blogs, resource pages, vloggers and podcasters from ready-made emails that fill in the names and links for you. Send from your own inbox and follow every reply through to a live link.
The WordPress connector
A free plugin adds about 40 WordPress health checks with steps to fix each one, page-speed fixes for the plugins the site actually uses, drafts sent straight to WordPress for review, and SEO titles and descriptions updated in bulk in Yoast SEO or Rank Math. No passwords are shared.
Backlinks and link gaps
The sites linking to you, the links competitors have that you don’t, and a backlink audit that builds the disavow file.
Reports in plain words
What changed and why, as a PDF or a scheduled email. Easy to share with a partner, a manager or a consultant.
Your SEO to-do list
Turn audit issues into tasks in one go and give content pieces an owner. My work shows tasks and content across your websites, as a list or a calendar. Saved views keep the filters you use, and the activity log records what changed and when.
07Content, done honestly
AI that leaves room for real experience.
Google rewards content that shows experience, expertise, authority and trust. Arva SEO’s briefs and drafts use only the experience and credentials you give them. Where a real example, source or detail is needed, the draft says so instead of making one up.
- Topics suggested from keyword gaps and Search Console
- A named author with real credentials
- Clear markers for sources and first-hand examples
- A checklist of what to add before publishing
08Working with someone?
Working with a consultant or managing clients?
Arva SEO works for that too. Business includes white-label client reports, weekly or monthly report emails, a client portal on your own address and 5 team members. Every plan can give a client their own portal. See client reports and the portal.
Your brand
SEO report
The work.
The progress.
The next step.
- 01What changed
- 02Work completed
- 03What comes next
Client portalA place to follow progress
09Pricing, compared
Less than Semrush or Ahrefs, for more websites.
On Professional, that’s twice the websites for less than half the price, and Starter covers up to 3 websites for $19 a month. The writing can run on the AI assistant you already use.
| Arva SEO | Semrush | Ahrefs | |
|---|---|---|---|
| Your website, and a few more | $49a month, Professional: 10 websites | $139a month, SEO: 5 websites | $129a month, Lite: 5 projects |
| Several websites or a small team | $129a month, Business: 25 websites and 5 team members | $299a month, Pro+: 15 websites | $249a month, Standard: 20 projects |
| Each extra team member | $7a month | from $45a month | from $40a month |
| One website for a month | $4.90on Professional | $27.80on SEO | $25.80on Lite |
On every Arva SEO plan, Free too
- The ten steps, from setting up your website to reporting on it
- The WordPress connector, with about 40 health checks
- The AI assistant connection, with 51 tools and no API units to buy
- Arva SEO AI credits every month for titles, briefs and drafts
- A client portal, if you work with a consultant or clients
Monthly prices billed monthly, from semrush.com/prices and ahrefs.com/pricing on 15 October 2026. The plans aren’t identical: Semrush and Ahrefs come with bigger keyword and backlink databases and more tracked keywords, and Semrush updates rankings daily. Arva SEO checks rankings weekly, with daily updates as an add-on. Semrush and Ahrefs are trademarks of their owners, who aren’t connected with Arva SEO.
10steps, from setup to report
51tools in connected AI assistants
$0to start, no credit card required
4publishing limits, set by your WordPress admin
What is Arva SEO?
Arva SEO is the AI-powered SEO workspace for business owners. It works with websites on any platform and brings website audits, keyword research, page improvements, content, weekly rank tracking and reports into one workflow. It shows you what to do next, why it matters and where to do it. You can work in Arva SEO or through your AI assistant, and WordPress users can add the free Arva SEO Connector plugin to optimize their WordPress sites from the workspace.
Will Arva SEO work with my website?
Yes. Arva SEO supports public websites across platforms, including WordPress, Shopify, Wix, Webflow, Squarespace and custom-built sites. Verify your website with a meta tag, a file, a DNS record or Search Console. WordPress users can also verify and connect through the free Arva SEO Connector plugin, which adds WordPress health checks and sends SEO titles, meta descriptions and drafts to their site.
Do I need to know SEO to use it?
No. Arva SEO puts the work in order and explains each step in plain words: what to fix, which searches to go after, which pages to improve and what to write. Or ask your AI assistant to do a step for you through the Arva SEO connector. SEO still takes time, and no tool can promise rankings, but you won’t have to guess what to do next.
How do I start?
Create a free account, add your website and verify it’s yours with our WordPress plugin, a meta tag, a file, a DNS record or Search Console. Connect Google Search Console and Analytics, run your first audit, and move to a paid plan whenever you need more.
Is there a free plan?
Yes. The Free plan covers one website, no credit card required, for as long as you use it (a Free workspace nobody uses for 90 days is closed, after three email reminders). Paid plans start at $19 a month for up to 3 websites, and add more data and features. Compare the plans.
Can I connect Claude, ChatGPT, Gemini or Grok?
Yes. Add https://api.arvaseo.com/mcp in your assistant’s connector settings, then sign in to Arva SEO and approve. Your assistant can work with your website’s audits, keywords, tasks and content using your existing access and plan allowances. You review the work in Arva SEO; WordPress changes stay within your site administrator’s publishing limits.
Provider availability applies. Gemini custom apps currently require a personal Google Account in the US, age 18+, English and Keep Activity enabled. Grok Business and Enterprise connections need an administrator first. See setup steps and current requirements for all four assistants.
How does Arva SEO help me save money?
You do the SEO yourself instead of paying an agency or a writer every month. The writing can run on the AI assistant you already use, through the Arva SEO connector, with no Arva SEO AI credits used. And Arva SEO costs less than the big SEO suites: Starter is $19 a month for up to 3 websites, and Professional $49 for up to 10.
Can Arva SEO publish changes to any website platform?
Arva SEO audits public websites on any platform and helps you plan keywords, page improvements and content. For Shopify, Wix, Webflow, Squarespace and custom sites, apply the recommended changes in your own website editor. The optional free WordPress Connector adds direct SEO title and meta description updates, health checks and content delivery for WordPress. Drafts are the default; your WordPress administrator controls whether review, scheduling or publishing is allowed.
Does Arva SEO work with WordPress?
Yes. The free Arva SEO Connector plugin lets you optimize your WordPress website from Arva SEO. It adds about 40 health checks with steps to fix each one, page-speed fixes for the plugins your site uses, SEO titles and meta descriptions updated in bulk in Yoast SEO or Rank Math, and drafts sent straight to WordPress. Everything arrives as a draft by default: your site’s admin chooses whether Arva SEO may also submit for review, schedule or publish. You approve the connection in Arva SEO, and no password is shared.
How does Arva SEO compare with Semrush and Ahrefs?
It costs much less and is made for doing your own SEO. Professional is $49 a month for 10 websites, where Semrush’s SEO plan is $139 and Ahrefs Lite is $129, each for 5. Semrush and Ahrefs have bigger keyword and backlink databases and track more keywords. Arva SEO adds, on every plan, the steps in order, WordPress health checks and publishing, and a connection to your AI assistant.
Where does the data come from?
Your own Google Search Console, Google Analytics and Bing Webmaster Tools, our own site crawler, Google PageSpeed Insights, and licensed keyword, ranking and backlink data. Anything estimated is labeled as an estimate.
Do I need my own AI subscription?
No. Every Arva SEO plan includes AI credits for title ideas, briefs and drafts written in the workspace. You can also connect Claude, ChatGPT, Gemini or Grok where your provider account supports custom connections; that provider’s own access and usage rules apply. Work through a connected assistant uses no Arva SEO AI credits, but research and other paid actions still use your plan allowances.
For AI writing inside Arva SEO, you can instead add an OpenAI, Anthropic or Google Gemini API key. API billing is separate from a chat subscription. AI answer tracking uses those supported API keys; connecting Grok does not add Grok answer tracking.
Does Arva SEO track visibility in AI search?
Yes. It checks whether 19 AI crawlers can reach your website, shows when Google’s AI Overviews appear and cite it in the weekly rank checks, and, with your own AI key, asks OpenAI, Claude and Gemini models the questions your customers ask and records whether the answers mention or cite you.
Can I work with a consultant or manage clients?
Yes. Add a consultant to your workspace as a team member: Business includes 5, and paid plans can add more for $7 a month each. If you look after other businesses’ websites, group them by client. Every plan has a client portal. Starter and Professional add your logo on reports and monthly report emails, and Professional adds client emails from your own domain and the portal on your own address. Business adds fully white-label reports and weekly or monthly report emails.
Does Arva SEO send outreach emails for me?
No. It writes them from templates with the names and links filled in, then opens them in your own email app, so replies come straight to you and your sending reputation stays yours. It also reminds you when to follow up.
Can I sign in with Google?
Yes. Create your account and sign in with Google, or with an email address and password.
Who can see my website’s data?
Only your workspace. Websites are verified before work starts, and team members with the specialist role only see the websites they’re assigned to.
11Start today
Your first website is free.
Create an account in a minute, verify your website and run your first audit. Upgrade when you need more websites or data.