What Data Studio does better
It is free for the standard version, it connects to a wide range of data sources, and you can shape a dashboard exactly as you want it. If you already report on ads, analytics and sales together, it is built for that.
Arva SEO vs Looker Studio
Looker Studio, now called Data Studio again, is Google’s free tool for building dashboards from your data. Arva SEO is a workspace that does the SEO work and reports on it. Here is how they differ and where Data Studio is the better choice.
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Side by side
Build your own report, or get the SEO work and the report together.
| What matters | Arva SEO | Google Data Studio (Looker Studio) |
|---|---|---|
| Name | Arva SEO. | Google renamed Looker Studio back to Data Studio in April 2026, with the paid version called Data Studio Pro. |
| What it is | One online workspace for SEO: audits, keyword research, rank tracking, tasks and reports. | A reporting tool: it turns the data you connect into dashboards and reports you design with a drag-and-drop editor. |
| Cost | Free for your first website, with monthly allowances. | Google describes the standard version as no-cost. Data Studio Pro is the paid version. |
| Data | Search Console, Google Analytics 4 and Bing data, audits, rankings and backlinks in one place. | Connects to many kinds of sources. Google lists Search Console, Google Analytics, Google Ads, Google Sheets, BigQuery, CSV files and blended data among them. |
| Who builds the report | Arva SEO prepares PDF reports and a client portal for you. | You design, connect and maintain each report yourself, or start from a sample or template. |
| Website checks | Audits with more than 70 checks, the Top 5 fixes first and steps for WordPress, Shopify, Wix, Squarespace and Webflow. | Google’s description covers reports, charts and data connections. It does not describe website audits. |
| Sharing | Client portal and PDF reports, with white-label options on Business. | Share with people, teams or the public, send scheduled emails and embed reports. |
Checked on 2 November 2026. Facts about the other product come from Google’s own pages: Data Studio overview, Google’s announcement of the name change and About Data Studio Pro. Features, plans and names change, so check them before you decide. For Arva SEO, see the current allowances.
Choose by the work
Which fits the job you have?
When Arva SEO fits
You want the SEO work and the report in one place: an audit with what to fix first, keywords mapped to pages, rankings tracked and a client report that is ready without building it. Business owners can follow guided steps; SEO specialists can work with detailed findings.
The trade-off
A Data Studio report is only as good as the data and the time you put in. It shows what you connect. Google describes it as a reporting tool, so finding what to fix on your website is not part of it.
Honest limits
Neither tool can promise a ranking. A good report explains what changed, what you did and what is still uncertain, and compares the same periods.
Working together
Report with one, do the work with the other.
A common set-up: do the SEO work and keep the records in Arva SEO, and build a wider dashboard in Data Studio if you need ads, sales and SEO on one screen. The SEO File exports to Excel or Google Sheets, and Data Studio can read a Google Sheet.
Choose by what you spend your time on. If you spend it building reports, try Arva SEO’s client reports. If you spend it deciding what to fix, try the audit and the SEO dashboard. For a starting point, the free SEO worksheets include a monthly report sheet.
FAQLooker Studio
Questions, answered.
Is Looker Studio the same as Data Studio?
Yes. Google renamed Looker Studio back to Data Studio in April 2026 and says the product is Data Studio (formerly Looker Studio). Many guides, templates and people still say Looker Studio, which is why this page uses both names.
Is Arva SEO a replacement for Looker Studio?
No, they do different jobs. Data Studio builds dashboards and reports from the data you connect. Arva SEO does the SEO work and keeps the results: audits, keyword research, rank tracking, tasks and ready-made client reports. Some teams use both.
Is Data Studio free?
Google describes it as a no-cost tool. Data Studio Pro is the paid version, with extras for teams and organizations. Checked on 2 November 2026.
Can I use my Arva SEO data in Data Studio?
Arva SEO’s SEO File exports the work to Excel or Google Sheets, and Google lists Google Sheets as a source Data Studio can connect to. So you can build your own report from an exported sheet if you want your own design.
Can I compare the tools before paying?
Yes. Data Studio has no cost for the standard version, and Arva SEO’s Free plan covers your first website. Try both with one real website. Explore the other comparisons.
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