One spreadsheet template with seven sheets: baseline, keyword research, keyword-to-page map, audit and fixes, page changes, citations and outreach, and a monthly report. Free, no sign-up.
Plain files. We do not ask who you are, and nothing you type is sent to us.
The seven sheets
Use the sheets as an SEO spreadsheet template for your own website or for a client. Work from left to right, then repeat next month: each round starts from the numbers you wrote down in the last one. Prefer to bring your own tool? Each sheet is also available as a CSV file.
Where the website stands before you change anything: visits, Search Console clicks and impressions, enquiries, target keyword positions and known problems.
13 columns: Snapshot date, Date range: from, Date range: to, Organic visits and more
Arva SEO fills this in for you: Record benchmark.
The searches worth considering, with location, intent, relevance, volume and difficulty (and where each number came from), and why you kept or rejected each one.
10 columns: Keyword, Location, Search intent, Relevance to the business and more
Arva SEO fills this in for you: Keyword research.
One page for each group of related searches, with the intent, whether the page exists or must be made, and its own baseline position.
9 columns: Page URL, Main topic of the page, Primary keyword, Related searches and more
Arva SEO fills this in for you: Keyword map.
Each finding as a row: the page, the evidence, why it matters, the fix, who does it, the priority and the date it was fixed.
9 columns: Page URL, Evidence, Why it matters, Fix and more
Arva SEO fills this in for you: Site audit.
What changed on each page and when: old and new title, description and main heading, plus whether you checked the live page.
11 columns: Page URL, Date changed, Old title, New title and more
Arva SEO fills this in for you: On-page SEO.
Listings and link requests, with the business details you used, and a clear difference between submitted and published.
11 columns: Site or person, Site URL, Type, Business details used and more
Arva SEO fills this in for you: Backlink tools.
The same period every month: what changed, the work done, the problems and the next actions, in plain words.
9 columns: Period, Organic visits, Search Console clicks, Search Console impressions and more
Arva SEO fills this in for you: Client reports.
The workbook also has a “How to use” tab that says what to record and what to avoid for every sheet. Drop-down lists (intent, priority, status) and date formats are set for the first 1,000 rows.
Keep it honest
The sheets record work and results. They do not predict rankings, and nobody can guarantee one. Only write a result into the report if your data supports it.
Search volume and difficulty differ between tools and change over time. Write down which tool and which date, and treat any difficulty threshold as a screening shortcut.
A listing you submitted is not a link that went live. Keep both dates, use the same business details every time, and judge relevance first. Google’s spam policies describe link spam.
Compare the same length of time, and never a busy month with a quiet one. One change rarely explains one result, so log your changes and read the report with care.
Want it filled in for you?
The same steps run inside Arva SEO: a dated baseline once Google is connected, keyword research and a keyword map, audits with the Top 5 fixes first, old and new page copy, outreach status and client reports. The SEO File exports the work to Excel or Google Sheets whenever you want it.
Not sure where to begin?
The SEO process page explains each step, what to record and the common mistakes, in plain words.
FAQSEO worksheets
Yes. The files download straight from this page. We do not ask for an email address, and nothing you type into the spreadsheet is sent to us, because the spreadsheet runs on your computer.
The XLSX file is a standard Excel workbook with a “How to use” tab and seven working sheets. In Google Sheets, choose File, then Import, then Upload. The CSV files open in any spreadsheet app. The drop-down lists and date formats are set up in the Excel file, and other apps may handle them differently.
The seven sheets follow the SEO process: a baseline, keyword research, a keyword-to-page map, an audit with fixes, a log of page changes, a citations and outreach log, and a monthly results report. Each card above lists the columns, and the “How to use” tab says what to record and what to avoid.
No. The sheets only record what you measure and what you change, so you can see later what moved. No one can guarantee a ranking, and a change in position can have many causes.
Use your own data first: Search Console and Google Analytics. Search volume and difficulty are a tool’s estimates and differ between tools, so write down the tool and the date. Third-party authority scores are not Google scores.
Yes. Make one copy of the workbook per website, and keep the date ranges the same from month to month. For several clients, Arva SEO keeps the same records in one workspace.