Navigational
The person wants one site, such as “TikTok login”. The page that fits is that brand’s own page. You rarely win this search for someone else’s brand.
What does the searcher want?
Paste up to 20 keywords and see each one marked navigational, informational, commercial or transactional, with the rule that matched and the kind of page that fits. Free, no sign-up.
Rule-based hints from the words in each keyword. Not what Google shows. No paid data and no AI.
Your keywords
One keyword per line.
Your results
The four kinds
Match the page to the search.
Informational
They want to learn, such as “what is PPC”. The page that fits is a guide or an article that answers the question.
Commercial
They are comparing, such as “best microphone for podcasting”. The page that fits is a comparison, a review or a “best of” page.
Transactional
They are ready to buy or book, such as “buy Mitsubishi Montero”. The page that fits is a product, service or booking page with a clear next step.
Arva SEO also marks a search as local when it has a phrase like “near me”. Name the town or area in your copy instead of forcing the phrase in.
The rules, in order
The first rule that matches wins.
- A sign-in or official-site phrase, such as “login”: navigational
- A nearby-place phrase, such as “near me”: local
- A buying word, such as “buy”, “price” or “quote”: transactional
- A comparing word, such as “best”, “vs” or “review”: commercial
- A question word at the start, a question mark, or a learning word such as “guide”: informational
- A type-of-business word, such as “agency” or “contractor”: commercial
Because the order matters, “how to buy a camera” counts as transactional, not informational. If you disagree with a result, you are probably right: change the keyword’s intent yourself.
Check it for real
Then look at the results.
Search the keyword and look at what Google shows: articles, shop pages, maps or comparison pages. If every result is a guide, a sales page will struggle, whatever a rule says. Mixing intents on one page, such as a how-to guide and a booking page, usually serves neither.
In Arva SEO, keyword research shows a suggested intent for every keyword, the keyword map gives each page one main search, and you can change any suggestion.
FAQSearch intent checker
Questions, answered.
What is search intent?
Search intent is what the person wants when they type a search: to reach one site (navigational), to learn something (informational), to compare options (commercial) or to buy or book (transactional). Matching the page to the intent matters more than the exact words.
How does this tool decide?
It uses the same plain rules that Arva SEO uses for keyword intent. It reads the words in the keyword, such as “login”, “buy”, “best” or a question word, and the first rule that matches wins. Each result shows which rule matched.
Is this what Google shows?
No. These are rule-based hints from the words alone. They are not what Google shows, what Google thinks or what searchers meant. Search the keyword and look at the results to see the page types Google chooses.
Why does a keyword say “no clear signal”?
Because none of the rules matched, so the tool leaves it unclassified instead of guessing. A phrase like a product name on its own can mean several things. Check the search results, then decide.
Does it use AI or paid keyword data?
No. It uses fixed rules only, with no paid data and no AI. The keywords are checked on our server and are not saved.
Are there limits?
Up to 20 keywords at a time, 200 characters each, and a limit on how many checks one address can make in a minute. It is free and needs no account.