Free keyword research tool
Volume, difficulty and intent, keyword gaps and a keyword map.
Everything your SEO needs, free to start.
Arva SEO helps business owners audit their website, find relevant keywords, improve content and track progress in one workspace. Every feature below has a Free plan version for your first website, with monthly limits that paid plans raise. Works across website platforms, with a free WordPress Connector for optimizing WordPress sites from Arva SEO.
Free for your first website. No credit card required.
01Research and plan
Find the searches worth winning.
Free competitor analysis
Keywords, traffic, links and speed, side by side with your competitors.
Free rank tracker
Weekly rankings by location and device, with history and AI Overview checks.
Free local SEO tool
Local checks, the map pack, Business Profile comparisons and map grid scans.
Free keyword cannibalization checker
Pages competing for the same search, the one that should win and the fix.
02Check and fix
See what holds your website back.
Free site audit tool
About 60 checks on every page, an SEO Health score and a fix list.
Free on-page SEO tool
Each page checked against its keyword, with better titles in its searchers’ words.
Free Core Web Vitals test
Lighthouse and real-visitor Core Web Vitals, with fixes for your platform.
Free AI search visibility tool
A free AI crawler check and readiness score, and answer tracking in ChatGPT, Gemini and Claude with your own AI key.
Free SEO audit, no sign-up
Check up to 50 pages of any public website right away.
03Write and grow
Write, earn links and keep going.
Free Arva Assistant
An open chat about your website that suggests the next SEO move, prepares fixes and keeps review and approval in one conversation.
Free Content Studio
Briefs, an editor with AI help, a live score and drafts sent to WordPress.
Free AI SEO tools
AI credits on every plan, your own AI key, and Arva SEO in AI assistants.
Free backlink tools
Referring domains, link gaps, a backlink audit with a disavow file, and outreach.
Free step-by-step SEO
A guide for your website that always shows the next step, in plain words.
04Report and manage
Know what changed, and who does what.
Free SEO dashboard
Search Console, Google Analytics 4 and Bing side by side, from search to sale.
Client reports and portal, free to start
PDF reports and a client portal on every plan, your logo on paid plans, fully white-label on Business.
Prospect SEO audits, free to start
Sample audits of a lead’s website, sent as a report, your logo on paid plans, fully white-label on Business.
Free SEO project management
Tasks from audit issues, My work as a list or a calendar, and saved views.
05WordPress plugin
Free speed, security and publishing for WordPress.
Speed Booster plugin
Free PageSpeed fixes you switch on one at a time, and publishing from Arva SEO.
Security scanner
A weekly malware and security scan, known vulnerabilities and safe repairs.
Image optimization
Images compressed on your server for free, or on ours, with the originals kept.
Page caching
Pages saved as ready-made HTML, kept fresh, and checked before it switches on.
06Also in every workspace
The rest of the SEO cycle.
- Arva SEO in connected AI assistants. Ask Claude, ChatGPT, Gemini or Grok about any website’s audit, keywords or content in plain words.
- The SEO File. Everything about a website in one workbook, for Excel or Google Sheets.
- IndexNow. Ask Bing and other search engines to recrawl changed pages within hours.
- A benchmark. Your starting point, recorded, so you can see what changed.
- Clients and teams. Clients grouped by their websites on every plan; admins and specialists join on paid plans.
- Help on every page. Guided view, your next step and fixes for your website platform.
07Start today
Your first website is free.
Create an account in a minute, verify your website and run your first audit. No credit card required.