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Terms of Service

The agreement between you and ArvaSEO. We’ve written it to be read: what we promise you, what we ask of you, and what happens when something goes wrong.

Last updated October 9, 2026

In short: ArvaSEO is a tool for SEO professionals and businesses. You keep ownership of your data and your clients’ data. Paid plans renew until you cancel, and cancelling keeps your plan until the end of the period you paid for. SEO results are never guaranteed. Our total liability is limited, and so is yours where the law allows. The full terms below are what count.

1. This agreement

These Terms of Service (the “Terms”) are an agreement between you and Aries Vincent Digital Solutions, the operator of ArvaSEO (“ArvaSEO”, “we”, “us”). They cover the ArvaSEO web app at app.arvaseo.com, the website at arvaseo.com, our emails and support, and anything else we provide under the ArvaSEO name (together, the “Service”).

By creating an account, using the Service or buying a plan, you agree to these Terms and to the policies they refer to: the Privacy Policy, the Acceptable Use Policy, the Refund and Cancellation Policy and, where it applies, the Data Processing Addendum.

If you use ArvaSEO for a company, agency or other organisation, you confirm that you can bind it to these Terms, and “you” means that organisation.

2. Who can use ArvaSEO

  • You must be at least 18 years old and able to enter into a binding contract.
  • ArvaSEO is built for professional use: SEO specialists, agencies, marketers and businesses managing their own or their clients’ websites. By buying a paid plan, you confirm that you’re buying it for your trade, business or profession. If you’re nevertheless a consumer under the law where you live, the rights that law gives consumers still apply (see section 20).
  • You may not use ArvaSEO if you’re barred from doing so by law, including sanctions and export rules.

3. Your account and workspace

  • Give accurate information when you sign up, keep it up to date, and verify your email address.
  • You’re responsible for everything done under your account. Keep your password safe, use a strong unique one, and tell us at once at support@arvaseo.com if you think someone else has used it.
  • Your work lives in a workspace. The workspace owner controls it: who joins, their roles, the plan and billing. Owners and admins can see the workspace’s data and the support tickets its members send.
  • Each person needs their own login. Sharing one login between several people isn’t allowed; add them as team members instead (team seats depend on your plan).
  • On the Business plan you can give your clients their own logins to a client portal. You’re responsible for who you invite and what you choose to show them.

4. Websites, verification and crawling

  • Before ArvaSEO audits a website or brings in its Google data, you verify that you control it (with a meta tag or a DNS record). Only add websites you own or have permission to manage.
  • Our crawler, ArvaSEO-Bot, identifies itself, follows robots.txt, pauses between pages and only opens pages on the website being checked. It never follows links to other websites. More on how ArvaSEO-Bot works.
  • Prospect sample audits check a small number of public pages of a website you don’t own, for a legitimate business conversation with its owner. Use them only that way, as described in the Acceptable Use Policy.

5. Plans, allowances and changes to them

  • The Free plan costs nothing and needs no card. Paid plans (Professional and Business) and add-ons are described on our pricing page and in the app.
  • Plans include allowances, such as websites, team members, tracked keywords, pages audited and data lookups. Monthly allowances reset each month (also on annual plans) and don’t roll over. When you reach an allowance, that feature pauses until it resets, or until you add more.
  • Some allowances also depend on fair use of shared resources, so that one account can’t degrade the Service for others. If your use is far outside what’s normal for your plan, we’ll contact you before taking any action.
  • We may change what plans include or cost for the future. Price changes don’t affect a period you’ve already paid for: we’ll tell you at least 30 days before a new price applies at your renewal, and you can cancel before then.
  • If we remove a feature that’s a main part of your paid plan during a period you’ve paid for, we’ll tell you at least 30 days ahead, and you can cancel and receive a pro-rated refund for the unused time.
  • We may sometimes pause the sale of new plans, upgrades or add-ons, for example during maintenance. Your current plan keeps working while sales are paused.

6. Payments and Lemon Squeezy

  • Payments are handled by Lemon Squeezy, our payment partner and authorised reseller, which acts as the merchant of record. When you buy a plan or add-on, you buy it from Lemon Squeezy, and its buyer terms also apply to the purchase. Card details go to Lemon Squeezy; we never see or store them.
  • Prices are in US dollars. Lemon Squeezy adds sales tax or VAT where it applies and issues your receipts and invoices.
  • Paid plans and add-ons are subscriptions. They renew automatically at the end of each billing period (monthly or yearly) until you cancel, and the card on file is charged at each renewal.
  • Moving to a higher plan, or from monthly to annual billing, starts straight away; you pay the prorated difference for the rest of the current period. Moving to a lower plan, or from annual to monthly, takes effect at your next renewal.
  • If a payment fails, Lemon Squeezy retries it and we tell you. Your paid plan keeps working for up to 21 days while the payment is sorted out; after that, the workspace moves to the Free plan until payment is made. Nothing is deleted.
  • Cancellations and refunds follow the Refund and Cancellation Policy.

7. Your data

  • You own your data. “Customer Data” means everything you and your team put into ArvaSEO or connect to it: websites, keywords, tasks, notes, reports, client details, data imported from your Google accounts, and the results ArvaSEO produces for you, such as audits and reports.
  • You give us permission to host, copy, process, transmit and display Customer Data only as needed to provide, secure and support the Service for you, and as the law requires. We don’t sell your data and don’t use it for advertising.
  • We may use aggregated and de-identified information about how the Service is used (for example, how many audits run each day) to run and improve ArvaSEO, as long as it can’t identify you, your clients or any person. This never includes data received from Google APIs, which is used only as described in the Privacy Policy.
  • When Customer Data includes personal data about other people, such as your clients’ contacts or the people who receive your reports, you are responsible for having a lawful basis and giving any notices required to collect and use it, and we process it on your behalf under the Data Processing Addendum.
  • You can export your data from the app (reports, the SEO File, CSV and spreadsheet exports, depending on your plan) at any time while your account is active. After your account ends, see section 15.
  • Keep your own copies of anything important. We back up the Service, but we can’t restore individual items you delete.

8. Google, AI and other services you connect

  • Google. When you connect a Google account, ArvaSEO reads your Search Console and Analytics data (read-only) and, if you choose, creates Google Sheets exports in your Drive. Your use of Google’s services is subject to Google’s terms. You can disconnect at any time from the Integrations page or your Google account settings.
  • AI features use your own key for OpenAI, Anthropic or Google Gemini. Those companies bill you directly under their own terms, and ArvaSEO adds no charge. We send them only what’s needed for the request you make.
  • We’re not responsible for third-party services, their availability or their changes. If a third party changes or withdraws something ArvaSEO relies on, we’ll do what we reasonably can to keep the affected features working or to offer an alternative.

9. SEO data, estimates and AI content

  • No guaranteed results. Search engines decide rankings, and they change how they work at any time. ArvaSEO helps you find and fix issues and measure progress; it does not guarantee rankings, traffic, leads, revenue or any other outcome, for you or your clients.
  • Some figures are estimates from licensed data sources and our own models (for example search volume, keyword difficulty, competitor traffic and authority scores). The app labels them as estimates. Measured figures come from your own Google data and our crawler.
  • AI-generated suggestions and drafts can be inaccurate, incomplete or unsuitable. Review them, add real experience and sources, and check them before you publish or send anything. You’re responsible for what you publish.
  • Audits and recommendations are general guidance, not legal, accessibility or security advice.

10. Acceptable use

You agree to follow the Acceptable Use Policy. In short: use ArvaSEO lawfully and for legitimate SEO work; don’t crawl or attack websites you have no right to; don’t abuse, overload, resell or copy the Service; and don’t use it for spam, deception or anything that harms other people.

11. Agencies, clients and white-label features

  • If you use ArvaSEO to serve your own clients, your agreement with each client is between you and them. ArvaSEO isn’t a party to it, and you’re responsible for the services, reports and advice you give them.
  • White-label reports and the client portal let you present ArvaSEO results under your brand. You must not claim our software as your own beyond that branding, and you remain responsible to your clients for its use.
  • You confirm you have your clients’ permission to add their websites, connect their Google data and invite their staff.

12. Our intellectual property

  • ArvaSEO, our software, design, text, data compilations and brand belong to us or our licensors. These Terms give you a limited, non-exclusive, non-transferable right to use the Service for your business while your account is in good standing; they don’t transfer any ownership.
  • Reports, exports and content produced for you in ArvaSEO are yours to use for your business and your clients, including after your subscription ends.
  • If you send us ideas or feedback, we may use them freely, without any obligation to you. We won’t name you as their source without your permission.
  • We won’t use your name or logo in our marketing without your permission.

13. Confidentiality

Each of us will keep the other’s non-public information confidential, use it only for this agreement, and protect it at least as carefully as our own. This doesn’t cover information that’s public, already known, independently developed, or that the law or a court requires us to disclose (in which case we’ll tell the other party first where we’re allowed to).

14. Availability, support and changes to the Service

  • We work to keep ArvaSEO available and fast, but we don’t promise uninterrupted service. We may need planned maintenance (we’ll try to give notice) and unplanned fixes.
  • Support is by ticket, from the app’s Support page or our contact form. Business plans get priority replies.
  • We improve ArvaSEO continuously and may add, change or remove features. Section 5 explains how we treat changes to paid features.
  • Features marked as beta or preview are provided as they are, may change, and may be withdrawn.

15. Ending this agreement

  • You can stop using ArvaSEO at any time. Cancel a paid plan from Plan & billing; to close your account or workspace completely, contact us.
  • We may suspend or close an account that breaks these Terms or the Acceptable Use Policy, doesn’t pay, creates a security or legal risk, or is used fraudulently. Unless the problem is serious or urgent, we’ll tell you first and give you a reasonable chance (at least 15 days) to fix it.
  • If we close the Service entirely, we’ll give at least 60 days’ notice and refund any prepaid period that remains unused at the end.
  • When an account or workspace is closed, you can ask for an export of your data during the following 30 days. We then delete Customer Data within 30 days, and it leaves our backups within a further 30 days, except where the law requires us to keep something (such as billing records).
  • Sections that by their nature should continue (for example on data, fees owed, liability, disputes) continue after the agreement ends.

16. Our promises, and what we can’t promise

We promise to provide the Service with reasonable skill and care, to protect your data as described in the Privacy Policy and the Data Processing Addendum, and to follow the laws that apply to us.

Beyond that, and to the extent the law allows, the Service is provided “as is” and “as available”. We don’t give other warranties, express or implied, including of merchantability, fitness for a particular purpose, accuracy of third-party data, or non-infringement, and we don’t promise the Service will be error-free or uninterrupted.

17. Limits of liability

  • Neither of us is liable to the other for indirect or consequential losses, or for loss of profits, revenue, business, goodwill, data or anticipated savings, even if warned they were possible.
  • Each party’s total liability arising from or relating to this agreement in any 12-month period is limited to the amounts you paid for the Service in the 12 months before the event that gave rise to the claim, or 100 US dollars if that is more.
  • These limits don’t apply to liability that can’t be limited by law, including for fraud, gross negligence, wilful misconduct, or death or personal injury caused by negligence; or to your payment obligations and your obligations under section 18.

18. Responsibility for claims

  • You will defend and compensate us against third-party claims (including from your clients) that arise from your Customer Data, your use of the Service in breach of these Terms or the law, or your services to your clients.
  • We will defend and compensate you against third-party claims that the Service itself, as we provide it, infringes their intellectual property rights. If that happens, we may change the Service so it no longer infringes, get you the right to keep using it, or end the affected part and refund what you prepaid for it. This doesn’t cover claims caused by your data, your changes, or combining the Service with things we didn’t provide.
  • The party asking for protection must tell the other promptly, let it control the defence and settlement (it may not admit fault for the other without consent), and reasonably cooperate.

19. Changes to these Terms

We may update these Terms as ArvaSEO and the law change. For material changes, we’ll tell account owners by email or in the app at least 30 days before they take effect. If you don’t agree, you can cancel before then, and the previous Terms apply until the end of your paid period. The date at the top shows the latest version.

20. Governing law and disputes

  • These Terms are governed by the laws of the Republic of the Philippines, without regard to conflict-of-law rules.
  • If there’s a problem, please contact us first at support@arvaseo.com; we’ll try in good faith to resolve it within 30 days.
  • If we can’t, the proper courts of Minglanilla, Cebu, Philippines, have exclusive jurisdiction, except that either of us may seek urgent relief to protect confidential information or intellectual property in any competent court.
  • If you’re a consumer, nothing in these Terms removes the protection of mandatory laws of the country where you live, or your right to bring a claim in your local courts.

21. General

  • Entire agreement. These Terms and the policies they refer to are the whole agreement between us about the Service. If they conflict, the Data Processing Addendum wins on data protection, then these Terms.
  • Assignment. You may not transfer this agreement without our consent. We may transfer it as part of a merger, acquisition or sale of our business, and we’ll tell you.
  • Events beyond control. Neither of us is responsible for delays caused by events outside reasonable control, such as outages of internet or cloud providers, natural disasters or government action.
  • Notices. We send notices to the email address of the workspace owner. Send notices to us at support@arvaseo.com or by post to 1073 Lipata, Linao, Minglanilla, Cebu 6046, Philippines.
  • Severability and waiver. If part of these Terms can’t be enforced, the rest stays in effect. Not enforcing a term isn’t a waiver of it.
  • Relationship. We’re independent parties; nothing here creates a partnership, employment or agency. There are no third-party beneficiaries.
  • Language. These Terms are written in English, which is the version that counts.

22. Contact

Aries Vincent Digital Solutions, operator of ArvaSEO
1073 Lipata, Linao, Minglanilla, Cebu 6046, Philippines
Email: support@arvaseo.com, or use our contact form.