Pages competing
- web design studio portland2 pages
- wordpress care plans3 pages
- seo audit checklistLikely fine
When your own pages compete, pick the one that wins.
Keyword cannibalization splits your clicks between pages that chase the same search. Arva SEO finds it in your own data, picks a main page and says what to do with the rest.
Free for your first website. No credit card required.
01How it’s found
Found in your own data, not guessed.
- Search Console: searches with at least 20 impressions in 28 days where more than one page gets 10% of them or more
- Rank tracking: tracked keywords where Google showed a different page at recent checks
- Keyword map: the same keyword set as the main keyword of more than one page
- The same page at several addresses, such as with and without a trailing slash
- Brand searches left out, unless you include them
02The fix for each page
Four fixes, and when to use each.
Merge and redirect
When two pages say much the same thing. Move the useful content into the main page, 301-redirect the other, and update your links and sitemap.
Canonical
For near-duplicates you have to keep. Point a canonical tag from every version to the main page.
Differentiate
When both pages earn their place. Aim each at its own search through its title, headings and copy, and link to the main page with the keyword.
Noindex
A last resort for thin pages such as tag and archive pages, because a noindexed page passes no ranking signals.
03Also included
From conflict to done.
- A main page for each conflict, with the reasons: your keyword map first, then clicks, position, backlinks and visits
- Serious, Worth a look and Likely fine, so you start with what costs you most
- Not a problem, with your reason, for overlaps that are fine
- Create task turns the plan into a task with every page and its fix
- Pages already redirected, canonicalised or noindexed are marked as handled
- Before you write, Content Studio shows the pages that already show up for your keyword
04Plans
Included on every plan.
Pages competing works from your own Search Console data, tracked keywords and keyword map, so it’s included on every plan, Free too.
- Connect Google Search Console for the most complete picture
- Rank tracking adds Google’s choice of page at every weekly check
- Works for websites on any platform
What is keyword cannibalization?
When several pages of one website compete for the same searches. Google then splits the clicks between them, or keeps switching which one it shows, so none ranks as well as one strong page would.
How do I check my website for keyword cannibalization?
Connect Google Search Console and open Pages competing. Arva SEO looks at the last 28 days and lists every search where two or more of your pages each get at least 10% of the impressions, with your tracked keywords and keyword map as extra signals.
Is keyword cannibalization always bad?
No. A guide and a service page can both show up for one search because they answer different needs, and Arva SEO marks those as likely fine. It matters when similar pages split the clicks, or Google keeps switching between them.
How do I fix keyword cannibalization?
Choose one main page, then merge the other into it and redirect, add a canonical tag, rewrite the other page for its own search, or, for thin pages, noindex it. Arva SEO suggests a fix for each page and can turn the plan into a task.
Is the keyword cannibalization checker free?
Yes. It’s included on every plan, including Free.
06Related features
Works well with.
Keyword research
Volume, difficulty and intent, keyword gaps and a keyword map.
On-page SEO checker
Each page checked against its keyword, with better titles in its searchers’ words.
SEO dashboard
Search Console, Google Analytics 4 and Bing side by side, from search to sale.
Rank tracking
Weekly rankings by location and device, with history and AI Overview checks.
07Start today
Your first website is free.
Create an account in a minute, connect Search Console and see which of your pages compete. No credit card required.