# Arva SEO

> Arva SEO is the AI-powered SEO workspace for business owners. It supports public websites on any platform, including WordPress, Shopify, Wix, Webflow, Squarespace and custom-built sites. It brings guided website audits, keyword research, page mapping, page improvements, content, weekly rank tracking, authority and reports into one workflow, connected to the website's Google Search Console, Google Analytics and Bing Webmaster Tools. For WordPress users, the free Arva SEO – Speed Booster & Security Scanner plugin fixes the problems Google's PageSpeed test finds (each fix off until switched on, and tried first), scans the site for security problems every week, adds WordPress health checks and sends SEO titles, meta descriptions and drafts to the site from Arva SEO (drafts by default; the site's administrator sets how far it may go). The AI connectors let people work through SEO tasks by asking a connected AI assistant. Free for your first website, no credit card required; Starter ($19 a month) covers up to 3 websites, Professional suits a growing business doing its own SEO, and Business suits several websites or brands, a small team, or working with a consultant.

Operated by Arva SEO Digital Marketing Services, Minglanilla, Cebu, Philippines. The app is at https://app.arvaseo.com.

## Product

- [Features](https://arvaseo.com/features/): everything in Arva SEO, with a page for each main tool:
  - [Site audit](https://arvaseo.com/features/site-audit/): about 60 checks on every page, an SEO Health score, a fix list grouped by issue, tasks from issues and proof on the next audit
  - [Rank tracking](https://arvaseo.com/features/rank-tracking/): weekly Google rankings by country or city and device, positions 1 to 20, history and AI Overview checks; Free 20 keywords, Starter 150, Professional 450, Business 1,000
  - [Backlinks](https://arvaseo.com/features/backlinks/): backlinks and referring domains, link gaps against competitors, a backlink audit with a disavow file, and outreach
  - [Client reports and portal](https://arvaseo.com/features/client-reports/): branded PDF and scheduled reports, white-label on Business, and a client portal on every plan, on your own address on paid plans
  - [WordPress plugin](https://arvaseo.com/features/wordpress/): the free Speed Booster & Security Scanner plugin: PageSpeed fixes switched on one at a time (images, critical and unused CSS, scripts, fonts, caching, WebP, Cloudflare), a weekly security scan (official-file checksums, suspicious code, exposed files), deep scans of themes and premium plugins for known malware on Arva SEO's servers (paid plans and top-ups), and known vulnerabilities in installed plugins and themes, about 40 health checks, and drafts and SEO titles sent to WordPress
  - [AI SEO tools](https://arvaseo.com/features/ai/): free AI credits on every plan (Free 10 a month, Starter 30, Professional 50, Business 100; title ideas 1, a brief 5, a draft 10), your own OpenAI, Anthropic or Gemini key with no credits used, a free AI crawler check and AI readiness score, AI answer tracking in ChatGPT, Claude and Gemini with your own key, AI Overview tracking, and Arva SEO in Claude, ChatGPT, Gemini and Grok
  - [Keyword research](https://arvaseo.com/features/keyword-research/): keyword ideas with volume, difficulty (0 to 100), cost per click and intent for any country, the searches a website already shows up for from Search Console, a keyword map (one primary keyword per page) and the keyword gap against competitors; Free 5 lookups a month, Starter 40, Professional 100, Business 200
  - [Competitor analysis](https://arvaseo.com/features/competitor-analysis/): competitors' estimated keywords, traffic, backlinks and authority next to the website's own measured figures, PageSpeed for each homepage, and the keyword gap (Missing, Weak, Strong, Untapped); Free 1 competitor per website, Starter 3, Professional 5, Business 10
  - [Local SEO](https://arvaseo.com/features/local-seo/): local checks on the website (name, address, phone, LocalBusiness markup, click-to-call, service-area pages), the Google map pack with every rank check, Business Profile comparisons with up to three competitors, a profile checklist, a review link with a QR code, and map grid scans (3x3, 5x5 or 7x7 points, 250 m to 5 km apart)
  - [Keyword cannibalization](https://arvaseo.com/features/keyword-cannibalization/): pages competing for the same search from Search Console, rank tracking and the keyword map, a main page for each conflict with the reasons, and a fix for the others (merge and 301, canonical, differentiate, noindex); every plan
  - [On-page SEO checker](https://arvaseo.com/features/on-page-seo/): every audited page checked for indexability, title (30 to 60 characters), meta description (70 to 160), one H1, the target keyword, content depth, alt text, internal links, canonical and structured data, plus searches at positions 4 to 20 its title doesn't use; AI title ideas kept unique; titles sent to Yoast SEO or Rank Math on WordPress
  - [Core Web Vitals](https://arvaseo.com/features/core-web-vitals/): Google PageSpeed Insights (Lighthouse) on phones and computers, real visitors' Core Web Vitals (LCP, INP, CLS), fixes in order with steps for WordPress, Shopify, Wix, Squarespace and Webflow, and the plugin's switch on WordPress; Free 10 tests a month, Starter 50, Professional 150, Business 500
  - [AI search visibility](https://arvaseo.com/features/ai-search-visibility/): a free AI crawler check (19 crawlers, answer and training), a free AI readiness score from each audit, AI answer tracking in ChatGPT, Claude and Gemini with your own key (weekly or monthly), Google AI Overview citations on paid plans, and visits from AI assistants from Google Analytics
  - [Content Studio](https://arvaseo.com/features/content-studio/): briefs, an editor with AI edits on selected text, a score out of 100 (keyword, structure, brief coverage, Google's top 10, readability, AI answers, E-E-A-T), internal links, an AI editor's review, client approval, drafts sent to WordPress with the SEO title and description, and performance since it went live
  - [Step-by-step SEO](https://arvaseo.com/features/small-business-seo/): the SEO guide for each website (set up, see where you stand, choose what to win, improve and publish, grow and keep track), Guided view in plain words, Your next step, fixes for the website's platform and Stuck? Get help; Free, then Starter $19, Professional $49 and Business $129 a month
  - [SEO dashboard](https://arvaseo.com/features/seo-dashboard/): Search Console, Google Analytics 4 and Bing Webmaster Tools side by side, what changed against the period before, observations, SEO work on the same timeline, a query explorer, landing pages, online store sales and visits from AI assistants; read-only access
  - [White-label SEO audits](https://arvaseo.com/features/white-label-seo-audit/): sample audits of up to 50 public pages of a lead's website, sent as a branded report (logo on Starter and Professional, fully white-label on Business) with a personal note, a board from New to Won, and CSV import; Free 25 a month, Starter 50, Professional 300, Business 1,500
  - [SEO project management](https://arvaseo.com/features/seo-project-management/): tasks from audit issues in one go, My work as a list or a calendar across websites, content on the calendar with client approval, saved views, the activity log and the SEO File
  - [WordPress security scanner](https://arvaseo.com/features/wordpress-security-scanner/): the plugin's free weekly scan (official-file checksums, suspicious code, files that shouldn't be there, exposed files, risky settings, PHP security releases), known vulnerabilities from Wordfence Intelligence's database daily, repairs that can be undone for 30 days, and deep scans on Arva SEO's servers on paid plans
  - [WordPress image optimization](https://arvaseo.com/features/wordpress-image-optimization/): images compressed free on the site's own server or more strongly on Arva SEO's servers (Free 100 a month, Starter 1,000, Professional 5,000, Business 15,000), WebP copies, lazy loading and image sizes, with the originals kept to restore
  - [WordPress page caching](https://arvaseo.com/features/wordpress-page-cache/): free page caching through .htaccess on Apache and LiteSpeed or advanced-cache.php elsewhere, checked before it switches on, cleared when content changes, refilled in the background, and never for signed-in users, carts or checkouts
- [Homepage features](https://arvaseo.com/#features): audits, search data, AI search visibility, keywords and rankings, keyword cannibalization, local SEO, writing with AI (Arva SEO AI credits on every plan, a connected AI assistant through the Arva SEO connector, or your own API key), the SEO File, speed checks, outreach, the WordPress connector, backlinks, reports and an SEO to-do list
- [Step by step](https://arvaseo.com/#cycle): the ten steps, from setting up the website to reporting on it
- [Claude, ChatGPT, Gemini and Grok](https://arvaseo.com/#ai): the AI connectors, 53 tools to do the SEO work by asking, subject to provider availability
- [WordPress](https://arvaseo.com/#wordpress): the Arva SEO – Speed Booster & Security Scanner plugin, PageSpeed fixes, a security scan, health checks, SEO titles and descriptions in Yoast SEO or Rank Math, and drafts sent to WordPress within the administrator's limit
- [Help center](https://support.arvaseo.com/): guides, troubleshooting and answers to common questions
- [Free SEO audit tool](https://arvaseo.com/free-site-audit-tool/): audit up to 30 pages of any website, no sign-up: broken pages and links, titles, meta descriptions, headings, thin content, image alt text, HTTPS, mobile, sitemap and robots.txt
- [Pricing](https://arvaseo.com/pricing/): Free, Starter, Professional and Business plans, who each is for, the full comparison and add-ons
- [Arva SEO or an SEO agency](https://arvaseo.com/compare/seo-agency/): doing your own SEO with Arva SEO compared with hiring an agency, when each fits, and how to use both
- [Questions](https://arvaseo.com/#faq): what Arva SEO is, whether you need to know SEO, how to start, doing your SEO in a connected AI assistant, saving money, WordPress, where the data comes from, AI features, working with a consultant
- [Use Arva SEO in a connected AI assistant](https://support.arvaseo.com/articles/use-arva-seo-in-claude-or-chatgpt): connect the MCP server at https://api.arvaseo.com/mcp (OAuth sign-in, no API key) to write briefs, drafts and page copy
- [Arva SEO in Claude's connector directory](https://claude.ai/directory/connectors/arva-seo): add the Arva SEO connector to Claude in one step
- [Arva SEO plugin for Claude](https://github.com/arvaseo/arva-seo-claude-plugin): the connector plus skills for briefs, drafts and page copy; install with `/plugin install arva-seo --marketplace arvaseo/arva-seo-claude-plugin` or add the marketplace in Claude's Customize → Plugins

## Company and policies

- [About Arva SEO](https://arvaseo.com/about/): why it exists, who makes it, what it promises, and the company in facts
- [Contact](https://arvaseo.com/contact/)
- [Terms of Service](https://arvaseo.com/terms/)
- [Privacy Policy](https://arvaseo.com/privacy/)
- [Refund and Cancellation Policy](https://arvaseo.com/refunds/)
- [Acceptable Use Policy](https://arvaseo.com/acceptable-use/)
- [Data Processing Addendum](https://arvaseo.com/dpa/)
- [ArvaSEO-Bot, our site crawler](https://arvaseo.com/bot/)

Gemini custom connected apps currently require a US personal Google Account, age 18+, English and Keep Activity enabled; work and school accounts are excluded. Grok Business and Enterprise connectors require administrator provisioning. Connecting an assistant to the MCP server is separate from adding an AI API key in Arva SEO; supported API-key providers remain OpenAI, Anthropic and Google Gemini.